JOB TITLE: DIGITAL MARKETING OFFICER
JOB STATUS: Permanent, Full-time
LOCATION: Rathmines (Hybrid)
REPORT TO: Digital Fundraising and Marketing Manager
The Irish Heart Foundation is a community of people who fight to
protect the cardiovascular health of everyone in Ireland. Together we
are working to eliminate preventable death and disability from heart
disease and stroke, and to support and care for those living with
these life-changing conditions. We work to achieve this by:
* Caring for and speaking out for people in the community living
with heart conditions and stroke, and their families
* Innovating and leading in health promotion and prevention to
change health behaviours and reduce cardiovascular risk
* Building a nation of lifesavers through CPR training
* Campaigning and advocating for policies that support people to
live healthier lives
* Information provision
We currently have approx. * employees and over
* volunteers working towards the Company’s
vision of a future where no hearts are broken by preventable heart
disease.
THE ROLE
We are looking for a creative digital marketer to join us in driving
marketing campaigns and digital activities for the organisation. This
is an exciting and varied role for a creative self-starter with
digital marketing, website and social media skills, who has an
interest in and a passion for the mission and work of the Irish Heart
Foundation.
This role is responsible for the creation and delivery of innovative
digital marketing activities to support our fundraising, patient
support, health promotion and advocacy campaigns and promote the work
of the organisation.
Working with the Digital Fundraising and Marketing Manager as part of
the Fundraising Marketing and Communications Department, this role’s
responsibilities include website and social media management, digital
advertising and digital content creation.
KEY RESPONSIBILITIES
The duties and responsibilities of this role include, but are not
limited to, the following:
* Responsible for content creation, lead generation and measurement
for website Irishheart.ie
* Digital expertise in SEO, google analytics and Google Ad campaigns
(Search, Display, Video) to support and maximise organisational
content and digital channels.
* Implement and manage social media content (organic and paid)
working with the Digital Fundraising and Marketing Manager to achieve
organisational goals.
* Develop digital and communication plans and increase engagement
and conversion rates for supporters and information seekers to
maximise user experience via website, social, email and other digital
marketing channels.
* Working as part of the Digital Team to help colleagues across the
organisation identify and refine their digital marketing needs, web
and social content, email marketing, digital advertising and measure
performance against clear KPIs.
* Research new opportunities and trends to grow and improve digital
marketing activities of the Irish Heart Foundation
* Oversee digital supporter journeys to increase engagement and help
build and maintain long-term relationships with our supporters.
SKILLS AND EXPERIENCE REQUIRED
* Minimum 2 years’ marketing or professional experience, with
experience in website management or social media and digital marketing
campaigns.
* A third level qualification, preferably in Communications /
Marketing, with Digital Marketing course content.
* Demonstrable experience or solid understanding of how to set up
and optimize campaigns to maximise results on Facebook, Mailchimp or
other, Google ads and paid search / SEM advertising campaigns
* A good working knowledge of data reporting and analysis including
Google Analytics and Facebook pixels, Google Tag Manager, and UTMs,
among others.
* Excellent written and oral communication skills with an ability to
communicate to different target audiences and to produce quality
digital content.
* Experience working with Adobe Creative Suite and Canva.
SKILLS AND EXPERIENCE DESIRED
* Experience using a CRM system to manage customer engagement and
marketing
* Track record of sharing and embedding digital best practice,
upskilling other staff is desirable
* Supporter-focused, passionate about delivering excellent user
experience and cultivating long term relationships with supporters
* Creative and solutions-focused with an ability to work
collaboratively with colleagues to find the best solutions for them.
The above is a guide to the nature of the work required. It is not
wholly comprehensive or restrictive. This job description will be
reviewed in line with business needs.
BENEFITS OF WORKING WITH IRISH HEART FOUNDATION:
Flexible working with our new Hybrid model, our employees will enjoy
more flexibility working from home and our office location in
Rathmines. The offices are open 5 days however as per our Hybrid
Model, you are only required to work 2 days in the office (Mondays and
Thursdays), if preferable.
We provide benefits to help you protect your health and financial
security; and give you peace of mind.
* Pension scheme with employer contributions, from day 1 of service
* Life assurance, from day 1 of service
* Income continuance/disability benefit, from day 1 of service
* Paid Maternity leave
* Sick leave policy
* Generous annual leave policy to include company days
* Employee Assistance Programme
* A wonderful office we are proud of with excellent working, kitchen
and changing facilities
* Events organised by Social club and Health and Well-being
Committee
* Internal and Externa Training
* Employee Health Checks
We also invest in your career growth with development resources that
give you the opportunity to stretch and shine.
DETAILS OF ROLE AND APPLICATION PROCESS
This is a full-time permanent role, Monday to Friday. The role is
based in the Irish Heart Foundation’s offices in Rathmines, Dublin.
Working under a Hybrid model (2 required days in office (Monday’s
and Thursday’s) but option to work 5 days in office if preferred.
TO APPLY:
Please provide an up-to-date curriculum vitae and cover letter
outlining how you suit the post by email to Klara O’Malley, HR
Manager.
EMAIL: **APPLY ON THE WEBSITE**
The closing date for this position is *th June
*
Salary € *, *
-€ *, * (depending on
experience) + benefits
THE IRISH HEART FOUNDATION IS AN EQUAL OPPORTUNITIES EMPLOYER.
THE IRISH HEART FOUNDATION HAS A NO SMOKING POLICY. EMPLOYEES ARE NOT
PERMITTED TO SMOKE WHILST UNDERTAKING ANY DUTIES ON BEHALF OF THE
FOUNDATION.
We need : English (Good)
Type: Permanent
Payment:
Category: Health
